Simon Sinek: How great leaders inspire action
There are tons of TED Talks, but the best one for a young Entrepreneur without any experience about shipping a product is this one by Simon Sinek. This is not just simply one of the best, but it is the one that really leaves something in you. When I first watched it a couple years ago, I was astonished from what he said. The fact is that he didn’t say something we didn’t know, he just said something we saw every single day of our lives, but we didn’t recognize it until he talked about it.
I believe that what he says it is completely true. In 2012, after seeing the raise of Apple and its products, we see the picture wider. As he said in the speech:
“People don’t buy what you do; they buy why you do it.”
The spreading of the iPad, iPhone and Macs is the mirror of what he says. Today, People don’t want to buy an iPhone because it is the best smartphone in the market, but because there is a philosophy behind that phone, a brand which is going to live for the next decades.
Another interesting quote from his speech:
If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”
This should be an imperative from every person who want to start a company. If you build the right community, an ecosystem of people who believe in what you are building, you won’t have any problem and you will end up with the best product you could possible build. When you build a company, you build a community and an ecosystem, not a mere office with dozens of employees.
In fact this is what the best companies in Tech have done during the years, look at Google and Apple. It is not all about hiring the best people in the world; it is about hiring the people who think that can give to your company something more and that believe in what your company is doing.
What Simon Sinek says it is not just a lesson for a young Entrepreneur. The concepts and the idea that he explains should be at the basis of our daily lives in order to understand us completely.