Interview With David Morton And Jonathan Cook From BluFit

Pretty Posts

  • Secret Lands In Uk, A Boom Is Expected
  • StoryApp, Sink or Swim
  • Top Videos From Startup School 2013 By YCombinator
  • $9 Billion Worth Of Software Patents
  • The Most Awaited IPO After Facebook $FB
By -

In most cases, by understanding the people behind a product, you see the reflection of them in the product itself, so who are you guys?

We are part engineer, tinker and fitness optimist who aim to stay healthy in an unhealthy world. We are always looking for simple ways to improve our health, given that we live such busy lives. We built BluFit because we knew that small changes to our water drinking habits could have huge effects on our health, energy and focus.

bf product and phone 300x251 Interview With David Morton And Jonathan Cook From BluFitHow would you describe BluFit to someone who has never heard about it?

Our tagline says it all “the smart water bottle that keeps you hydrated and healthy.” If I was to explain further, I would tell someone it’s the bottle that knows exactly how much water you should be consumed by reminding you with lights, sounds and phone notifications. BluFit knows when it’s time to hydrate and helps you maintain optimal hydration throughout your day.

We usually meet people that build something because they want to fill a need in their lives, how did you come up with this idea?

As people who are stuck at their desks all day, we try and squeeze in exercise whenever we can. We found this wasn’t the only task that was difficult to maintain, but also the simple task of drinking enough water. We’d get sucked so deep into our work and distracted throughout the day that we wanted something that could track how much water we needed and push us to stay healthy throughout the day.

What do you believe in? Is there anything that keeps you awake at night in order to work on BluFit?

I think the hardest part is knowing there’s a market for your product but having a hard time reaching your target audience. You’d think with so many social and advertising channels it would be easy, but with everyone else competing for people’s attention, it turns into a problem that has several expensive solutions and very few financially viable ones.

Where do you think your user base is?

I believe BluFit is a product for everyone, but I see a market in the sport ecosystem, where people can track their physical activities, daily food intake, and weight management.

What was the most difficult challenge you faced in building the first BluFit prototype?

Probably the most difficult challenge in the early prototypes was mixing electronics and water. The early prototypes weren’t sealed due to this we fried some early hardware as we were working out the initial design.

Why did you choose iOS over Android as a start?

We are actually launching with both Android and iOS, so no choice there. We have been asked by a few about a Window’s phone app which is in the product roadmap, but due to small market share it had to be secondary to iOS and Android.

You have launched a Fixed Campaign for BluFit and you are half way through your aim (150k), what if you don’t make it?

We’re very passionate about this product so if we don’t reach our goal we’ll look for other ways to bring BluFit to the market. Although prices are coming down, it still takes considerable capital to bring a hardware product to market. The good news is that with crowd funding and a renewed interested in hardware products, there couldn’t be a better time to bring something new to market.

Where do you see the world of smart technologies going? Do you believe in wearable technology?

We’re really excited about the opportunities for wearable technology and technology within the internet of things. For the future, we expect more growth in technology that connects things within our daily lives. Smart watches represent part of this. People already wear watches, so it creates less of a user disruption and more of a natural user integration. I anticipate that the devices we interact with on a regular basis will transition to smart devices, whether it’s to provide us with more data tracking, more feedback or more customization.

In what way do you think the internet will be integrated in our lives in the next ten years?

We feel that there is the potential for a real shift in the way we gather information from the web. As more devices become smart and web enabled, each device can become a small custom portal into the web. My coffee machine could possess the ability to read aloud top blog posts while I make my first cup (this may actually exist). My bicycle could let me know it’s supposed to rain in the evening prompting me to bring an umbrella and cover my seat. I think we may find a lot of the information we actively pursue today through browsing to be presented to us when we need it more, through a combination of smart technology and A.I. driven data. Now hopefully all these work together to make our lives better, not filled with more noise or distractions. That also becomes in my opinion a user experience goal from now on, using various technologies together to make our lives better.

How did you find each other? What would be the best advice for a Young Entrepreneur who wants to find a Co-Founder

Best advice for a young entrepreneur – work at a startup as most importantly, you learn a lot. Also, you will meet other people who are passionate about building companies. Both of us joined a social / mobile games company called Crowdstar in its very early days, and worked on several projects together.

Edoardo Moreni

Blogger, Political Activist, Computer Scientist and Italian.

  • shawnmon

    A micro-recommendation here, but…
    maybe adjust your tagline to something a little more direct about the core value?? Here’s an example:

    “like a smart phone, this is a smart water-bottle that informs you of how much water to drink, and when, so you can optimize your personal daily-hydration.”

  • Pingback: Interview With Ali Jelveh CRO At Protonet | Great Preneurs