Developers, Developers, Developers.
Coding, Coding, Coding.
These are two key tools in a tech company, but when it is time to sell a product, they really don’t make the difference. What the user expects from you, when you upgrade a product, is a complete new design, because that is what he is going to be able to see. He doesn’t care you fixed thousands of bugs and you scaled the system in order to make it stronger and more reliable. He just want a better User Interface that can make his own experience more interesting. That is the key behind a product.
The development and the programming behind a tech product really matter, but before selling or distributing it you need to ask yourself who is going to use the product? Well, most of the time the answer will be internet users. The average and also the well minded internet user can just run the product. The more the navigation and the interactivity is made easier, the more he would probably be happier. He doesn’t expect anything else.
That’s why there is a boom in the design industry. Nowadays designers have become strictly fundamental for tech companies, because they are able to make the product more enjoyable. Designers bring the product in our hands. They don’t program, they don’t build it, they don’t know how the code works, but they know the easiest way to bring the product to you, internet user.
This is not an intuition, this is not an idea. This is just something that everyone should understand. If you find the best designers that fit in your ideas, you will succeed in your field. They are able to draw and design things that we are not able to imagine. What impress me is that they can transform an extremely rough code and program in the easiest one.
The basis to sell a product is not in the way you build it, but in the way you show it. It is in the way the user interacts with it and in the way the user lives with it. This small intuition is very close to the branding that you build around a product. The design creates a philosophy and it is the only way to express the idea behind the product.
For ages, companies and companies have tried to sell the best toothbrushes. They developed new technologies and new ways to keep your teeth cleaner. What they really missed was that the users didn’t care about which the best toothbrush was. For the simple fact that they can not measure it, they can not understand which the best toothbrush is. They can just watch a tv ad and the product.
The design and the way the product is showed make the difference.
You don’t sell a product, you sell an idea.