I have lived in Italy for a long time, 19 years. I think it was one of the best time I have ever spent until now, but unfortunately due to several reasons I had to move to Manchester, Uk. In this cold and rainy city I have had for the first time ever the opportunity to test and play with a lot of software that wasn’t available to me in Italy.
One of these newsworthy and interesting softwares I have been using is Spotify, the company led by Daniel Ek. I heard about Spotify a couple of years ago, but I have never had the opportunity to use it, because it is still not available in many countries (included italy). Further I am not a music fan at all, so I thought it wasn’t for me and that it was going to become the classical niche product.
However in the last month I have started interacting with the Spotify free version. Yes, they use a freemium model. At the beginning I thought it would be a nightmare with the basic version, which plays loudly ads and opens huge ads on your spotify client; but you know what? I get used to them and I really don’t notice them anymore.
Instead of being annoyed by those ads, I have started enjoying spotify and its power. With the possibilities that we have today (LTE and Wifi), it’s one of the most reliable sources of music that you can carry on with you wherever you go. I really believe that they can make a difference in the music industry, because their product is easy, fast and reliable. People are willing to pay, if the product works.
The market is huge and the competition is immense, but this company has been working on this technology for the past years and it is going forward without having problems at all. Even Sean Parker, former Napster cofounder and great Investor/Entrepreneurs, saw in Spotify the possibility to change the music industry in a once life time opportunity, the one that he wasn’t able to reach by working at Napster.
Spotify is growing day by day, by introducing the product slowly country by country, they are able to work on it, improve it and distribute this amazing product all over the chosen country. The most ridiculous fact about Spotify is that the Premium version, which gives you the access to the entire world wide music archive is at the mere price of $9.99 per month.
With the growth of the internet many companies have been able to use it to push their limits forward. Spotify, as many others, has been able to see this gap within the music industry, which is literally dying day by day. They are changing this industry in better, by giving to the people a great product and by elminating piracy with its humble prices.