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As time goes on, and society flourishes so does the diversity and unique quality of business, most particularly in restaurants. Every business needs a concept, but how does one stand out from the competition? Well the next few restaurants listed truly have a weird take when it comes to dining.
First, we’ll begin with a restaurant that is located in France called “Le Refuge des Fondus.” This quirky, small restaurant is so small that customers need to step over tables just to get to their seat. Not particularly fun for those who just want to eat, but it certainly is an interesting experience. It seems to be a place to go if you want a real adventure and to just let loose. To make this place even stranger, wines are served in baby bottles. Talk about taking a trip down memory lane though it is safe to say that anyone would get a good laugh out of it. Accordingly, there is a vast difference in opinions about this place. This being said, it is odd enough to catch people’s attention and keep them there.
Next, we will evaluate the German restaurant called “ ‘s Baggers.” Much like other restaurants that are enhancing their combination off serving and technology, people may choose their dish from a screen located on the table. What makes this restaurant so different is that the food is served to you via a roller-coaster method. In other words a little toy car will serve the food to your table through a roller-coaster like structure. This is great for kids who are active as it keeps them interested in the different foods going to the different tables, some with sparklers and so on. This is a great method for drawing in tourists to be able to make the most out of the location they are in. Thus, ticking off the four P’s of business, which is product, price, packaging and placement.
Moving on, another eccentric restaurant is the Twin Stars Diner located in Moscow, Russia. Quite obviously from the name we know that this restaurant only hires twins as servers, where they must dress the same. Based on the owner’s favourite book Kingdom of Crooked mirrors, this business idea has its positives and negatives. This distinctive idea of only using twins is sure to peak the interest of many people, which alone would make customers want to try it at least once.
Of course once it has been experienced by diners they will tend to tell other about this one of a kind restaurant, even if they never go back it still brings in customers due to this trait. However, the downside is that with only hiring twins it makes it hard for the manager to new waiters/waitresses. Also, it could potentially be detrimental to the business as the wages may be higher than necessary because demand for twins may exceed supply, simply because some twins may not be interested in that job or there is a decrease of twins being born. Then again, that is unlikely to happen, so we see very clearly how a business having a concept no matter how small may make a huge difference between being a success or a failure.
In conclusion, no matter if it is a restaurant, an app or a service, one should always know exactly what their business concept is. Find out what the business wishes to achieve and continue to aim for that goal. It is useless to begin without at least having an idea of what you want to do. A business plan is great for refining the flaws that you may have never thought about but it is not worth getting too bogged down by mistakes. Some ideas that people may think will fail, Starbucks being an example, may be the next big thing.
